Until a couple of years ago, up to 93% of buyer journeys began on search engines, 95% of which began on Google. Some industries were able to almost equate market demand trends with keyword search trends and extrapolate more than mere keyword opportunities from their SEO tools.
AI assistants threw a curveball into what was a monolith environment, leaving marketers unsure of how to read their data and how to act on it.
- What do keywords tell us today?
- Can queries bridge the gaps AI search created?
Join us as we explore the peripheral impacts of AI search, including keyword-based observations to retire and how to use a more integrated approach to understanding your audience’s needs.
