The Jazz Playhouse Success Story

The Jazz Playhouse wanted to create a new website that spotlights the club’s artists, presents its unique offerings, pays homage to its history, and drives ticket sales.

To achieve these goals, we needed to design a responsive website from scratch, create a streamlined user journey, and implement a clear and optimized conversion funnel.

We were tasked with:

• Developing an informative platform tailored for a Jazz Playhouse’s target audiences, including New Orleans-based jazz enthusiasts, tourists, and guests of The Royal Sonesta New Orleans
• Integrating the new platform with Eventbrite, a global self-service ticketing platform, to function as a sales generator
• Planning and implementing a streamlined conversion funnel and user journeys to optimize conversion rates
• Designing an engaging user experience in line with brand guidelines

With this end-to-end website design project, we delivered:

• Planning, Site Architecture & Content Writing:

• • Created a detailed sitemap to provide a complete overview of the brand’s offering and cover all stages of the conversion funnel  
  • Planned content strategically, including navigation (e.g. menus), modules, messaging, and calls to action (CTAs), to complete the conversion funnel and streamline user journeys
  • Produced engaging, search-engine-optimized (SEO) content to enhance discoverability and visibility of the site’s offering on search engines

• Creative Designs & Mockup Iterations:

• • Designed visually appealing and responsive mockups following brand guidelines for both desktop and mobile platforms, ensuring a consistent user experience across all devices

• Development, Quality Assurance Testing & Launch:

• • Developed the website with emphasis on front-end and back-end performance, functionality, and security
  • Optimized the content management system (CMS) experience, making it highly intuitive and admin-friendly
  • Conducted thorough quality assurance (QA) testing to guarantee optimal site performance and functionality
  • Optimized site load speed to improve overall user experience

To meet the client’s requirements, we implemented several CRM features and integrations

• Integrated the website’s event calendar with Eventbrite ticketing platform
• Implemented a newsletter sign-up feature
• Incorporated social media elements by integrating The Jazz Playhouse Instagram feed
• Enhanced Content Management System (CMS):
  • Enabled efficient management of digital resources, including images, videos, and downloadable materials (PDFs)

The Jazz Playhouse website design project achieved the following outcomes:

• A sophisticated, branded, and mobile-responsive website, designed by Digital Spice
• Development of six unique and flexible landing page designs, delivered within Jazz Playhouse’s desired timeline, to support future strategic planning and market presence initiatives