Helping 18 Learning Centers Achieve
Top-of-Pack Performance

A multi-center franchisee of Mathnasium, a nationally recognized math tutoring brand, teamed up with Digital Spice in June 2024 to elevate their digital visibility across the U.S.

Initially, the client enlisted support for just three priority centers—locations in highly competitive markets where standing out in local search was essential.

With a strong focus on increasing organic traffic and visibility in Google Pack (Maps) and traditional SERP listings, the goal was to capture more “near me” and hyper-local searches from parents actively seeking math tutoring for their children.

As results began to take shape, driving measurable gains in local rankings, discovery, and new student enrollments, the partnership expanded rapidly. Over time, the client entrusted us with all 18 locations, turning a test initiative into a full-scale Local SEO success story. What started as a targeted boost evolved into a holistic, multi-location strategy to maximize local search performance and solidify their presence in every community they serve.

Visit Mathnasium Website

Despite being well-established in their communities, many of our client’s centers struggled to attract organic visitors—ranking as low as 6th or 7th for high-intent searches like “math tutors” and “math tutoring” in their immediate areas, like in the case of this center that we’ll name Center FE:

Source: BrightLocal, rankings for “math tutoring” in June 2024

This meant potential students (and parents) were discovering competitors first, resulting in missed opportunities for enrollments.

A closer audit revealed key weaknesses across two major areas: Google Business Profiles (GBPs) and center-specific web pages.

On the GBP front, we uncovered:

• A lack of differentiation between centers—every listing was simply titled “Mathnasium,” with no unique identifiers to distinguish one location from the next.
• Incomplete profiles, missing business categories, services, attributes, and essential local signals.
• Unoptimized citations which are mentions of the business across online directories like Yelp, YellowPages, and local chamber sites. Inconsistent or outdated Name, Address, and Phone (NAP) data across these platforms can confuse search engines and undermine local authority, leading to lower rankings.

Meanwhile, the franchisee’s center pages on their website were suffering from:

• Thin, near-duplicate content, offering little relevance to specific neighborhoods or local queries.
• Generic meta titles and descriptions, lacking targeted keywords and compelling copy to drive clicks.
• Internal competition, where overlapping keywords caused the main center page and subpages to cannibalize each other’s rankings, diluting their overall SEO impact.

Adding to the complexity, Digital Spice had recently begun addressing SEO cannibalization at the corporate level, where multiple franchise centers were inadvertently competing for the same city-level keywords.

By introducing metro- and grade-level landing pages as part of a broader corporate SEO strategy, we laid the groundwork to harmonize efforts between national and local campaigns.

As Mathnasium’s agency of record, we were uniquely positioned to ensure that each franchisee’s Local SEO strategy could thrive in sync with Mathnasium’s broader digital ecosystem—a critical advantage for long-term success.

Our first move was foundational: by solving cannibalization challenges at the corporate level, we created a healthier SEO ecosystem across the entire Mathnasium network. With this cleaner foundation in place, each individual center had a better shot at ranking for its own localized terms, without competing against sibling locations or the brand’s national presence.

Working closely with Mathnasium Corporate, we helped redesign the structure and content framework of center web pages, allowing for more flexibility and richer local content. This update empowered our client to differentiate each location more clearly while providing ample space to address neighborhood-specific search intent.

From there, we delivered fully optimized, long-form center page content tailored to each location. These pages were strategically crafted to capture target keywords and LSI terms, expanding their visibility across a broader range of hyper-local and near-me searches.

On the Google Business Profile (GBP) front, we tackled optimization on several levels:

• Ensured accurate, center-specific information across all profiles
• Developed strategic, keyword-rich business descriptions that reflected local services and value props
• Optimized categories, services, and products, aligning each listing with high-converting search queries

We also provided guidance on ongoing GBP best practices, including:

• Adding fresh photography to reflect the student experience
• Encouraging regular posting activity and review engagement to signal relevance
• Consulting on review generation strategies, from staff scripts to customer incentives—all within Google’s guidelines

To reinforce local trust signals, we cleaned up and expanded citations across online directories, gradually adding new, high-authority listings tailored to each center’s market.

The client’s original three centers were enrolled in our monthly Local SEO maintenance plan, which included:

• Content creation for service-specific subpages (e.g., algebra tutoring, geometry tutoring).
• Educational blog content targeting high-volume keywords like “what are fractions” or “how to study for a math test.”

As results started rolling in—higher rankings, more calls, more leads—our client scaled their investment. By December, they had upgraded all 18 locations to full monthly SEO services, ensuring a consistent and growth-focused approach across the board.

Comparing Q1 2025 to Q1 2024, all 18 Mathnasium centers experienced significant growth in search exposure and engagement, solidifying their place at the top of both the Google Pack (Maps) and organic SERPs.

• Impressions increased by 183.7%
  A surge in visibility—this metric reflects how often the centers appeared in relevant searches. It’s a clear indicator that our keyword strategy, content, and citation work dramatically expanded their local footprint.
• Clicks increased by 76.6%
  This uptick means more users not only saw the centers in search results but were compelled to click through—a strong sign that our optimizations were aligned with searcher intent and local demand.

At the individual center level, performance has surged. Every location now occupies the top spot for its primary target keywords in its immediate service area—a major win for driving enrollments and inquiries.

A standout example: Center FE improved its average ranking from 6.4 to 1.7, moving from solid visibility to clear category leadership within its neighborhood.

Source: BrightLocal, rankings for “math tutoring” in June 2024 vs. March 2025

These results reflect more than just technical wins—they represent a stronger pipeline for new student leads and a sustainable, high-performing local search presence built to scale with the business.