WEBSITE DESIGN SUCCESS STORY

The Jazz Playhouse Success Story

How We Created a Jazzy Website for New Orleans’ Premier Jazz Club

Services

Website Planning

UX & UI Design

Website Development

date

2024

The Jazz Playhouse is the premier live jazz club on the iconic Bourbon Street. Located on the lobby level of the historic The Royal Sonesta New Orleans Hotel, The Jazz Playhouse is imbued with rich cultural heritage which can be traced to as far as 1721. The club is renowned for its performers and unique cocktails inspired by jazz legends.

Visit The Jazz Playhouse Website
Jazz Playhouse Success Story

Project Goals

The Jazz Playhouse wanted to create a new website that spotlights the club’s artists, presents its unique offerings, pays homage to its history, and drives ticket sales.

To achieve these goals, we needed to design a responsive website from scratch, create a streamlined user journey, and implement a clear and optimized conversion funnel.

We were tasked with:

  • Developing an informative platform tailored for a Jazz Playhouse’s target audiences, including New Orleans-based jazz enthusiasts, tourists, and guests of The Royal Sonesta New Orleans
  • Integrating the new platform with Eventbrite, a global self-service ticketing platform, to function as a sales generator
  • Planning and implementing a streamlined conversion funnel and user journeys to optimize conversion rates
  • Designing an engaging user experience in line with brand guidelines

Project Deliverables

With this end-to-end website design project, we delivered:

  • Planning, Site Architecture & Content Writing:
    • Created a detailed sitemap to provide a complete overview of the brand’s offering and cover all stages of the conversion funnel  
    • Planned content strategically, including navigation (e.g. menus), modules, messaging, and calls to action (CTAs), to complete the conversion funnel and streamline user journeys
    • Produced engaging, search-engine-optimized (SEO) content to enhance discoverability and visibility of the site’s offering on search engines
  • Creative Designs & Mockup Iterations:
    • Designed visually appealing and responsive mockups following brand guidelines for both desktop and mobile platforms, ensuring a consistent user experience across all devices
  • Development, Quality Assurance Testing & Launch:
    • Developed the website with emphasis on front-end and back-end performance, functionality, and security
    • Optimized the content management system (CMS) experience, making it highly intuitive and admin-friendly
    • Conducted thorough quality assurance (QA) testing to guarantee optimal site performance and functionality
    • Optimized site load speed to improve overall user experience

Custom Website Features

To meet the client’s requirements, we implemented several CRM features and integrations

  • Integrated the website’s event calendar with Eventbrite ticketing platform
  • Implemented a newsletter sign-up feature
  • Incorporated social media elements by integrating The Jazz Playhouse Instagram feed
  • Enhanced Content Management System (CMS):
    • Enabled efficient management of digital resources, including images, videos, and downloadable materials (PDFs)

Results

The Jazz Playhouse website design project achieved the following outcomes:

  • A sophisticated, branded, and mobile-responsive website, designed by Digital Spice
  • Development of six unique and flexible landing page designs, delivered within Jazz Playhouse’s desired timeline, to support future strategic planning and market presence initiatives

Conclusion

The Digital Spice teams successfully designed and developed an engaging digital platform for The Jazz Playhouse, from planning to launch.

Leveraging the versatility and customization options of WordPress, we implemented custom website features including Eventbrite integration, social media feed, and newsletter subscription form. The result is a branded, mobile-responsive website that enhances user experience, drives ticket sales, and supports future strategic planning initiatives.

Overall, The Jazz Playhouse website project highlights our ability to deliver tailored and effective solutions that align with our client’s goals, while incorporating industry best practices and technical innovation.

VISIT THE NEW JAZZ PLAYHOUSE WEBSITE

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