New Website Fueling a Franchise’s International Growth

Mathnasium Franchise is a global leader in supplemental math education, boasting a network of over 1,100 learning centers across more than 10 countries. The company has built a reputation as a trusted provider of effective math instruction for students of all levels. As the global demand for math literacy surges—and new markets open their doors to education-focused franchising—Mathnasium recognized the need for a bigger, smarter digital presence.

Mathnasium’s ambitious international expansion required a robust digital foundation. To understand the specific challenges and opportunities, Digital Spice partnered closely with the Mathnasium executive team.

Through diligent collaboration, we identified key pain points with the existing franchise development site, established key goals for the new digital experience – including engaging diverse, multilingual audiences and communicating localized opportunities – and mapped out the desired prospective franchisee journey.

Our brief was to address this scalability challenge by creating a new digital experience from the ground up. We focused on building a site that could seamlessly guide prospective franchisees through the decision-making journey, regardless of their location or language.

Every element, from site architecture to call-to-action placement, was thoughtfully designed to meet the needs of an expanding international audience.

• Strategically Optimizing UX: Implementing a clear, conversion-focused funnel on the franchise site, empowering international users to explore and engage with the Mathnasium opportunity at their own pace.
• Implementing Intuitive Navigation and Localized Content: Launching clear navigation with dedicated, bilingual pages for key markets like North America, Australia, Saudi Arabia, and the United Kingdom, while enabling easy local team content updates for timely relevance.
• Building an SEO-Friendly Sub-Folder Structure: Architecting the new site with a sub-folder approach to maximize search visibility, giving each region-specific page its own domain authority boost and strengthening Mathnasium’s global SEO. This approach directly supports a strong franchise SEO foundation for sustained international growth
• Ensuring ADA-Compliant, Accessible Design: Building the site to meet modern accessibility standards, including ADA compliance, to guarantee a barrier-free experience for all users, reflecting Mathnasium’s commitment to inclusive global reach.

Digital Spice’s redesigned Mathnasium Franchise website now empowers their international expansion by delivering a tailored and engaging experience for prospective partners worldwide. This success is evidenced by key features we implemented, including:

Franchisee Empowerment through Localized Control: On-site editors in key markets (U.S., Australia, United Kingdom, etc.) now directly manage region-specific content, ensuring locally relevant messaging and compliance without delays.

Strategic Global Reach: The site strategically targets high-potential regions (Middle East, Latin America, Europe) with tailored, bilingual pages highlighting region-specific value for local investors.

Meeting Global Demand with Digital Solutions: The redesigned site positions Mathnasium to effectively capture rising international interest, showcase its proven model globally, and deliver market-specific experiences.